Effie has been appointed Managing Director of the ‘Recharging the Youth: New Agriculture for a New Generation’ program in June 2018. This is an innovative multi-year project implemented in Greece through the generous support of the Stavros Niarchos Foundation and led by Rutgers – The State University of New Jersey, in partnership with the Agricultural University of Athens and the American Farm School.

She is a brand and marketing strategy expert, specializing in the Agrofood, Culture and Tourism sectors, with a proven track record of successfully delivering complex international initiatives. Among others, she has been leading landmark projects of national importance, such as Destination Greece’s brand and marketing strategy, the largest communication consultancy project ever initiated in the country, and Greece’s Wine Sector’s first ever international branding & strategic marketing plan. During her career she has worked in London, Brussels and Greece and directed numerous challenging projects for multinationals, cooperatives, and SMEs in South Eastern Europe.

Effie has a diverse academic background. She holds an MEng and BEng equivalent in Chemical Engineering from the Aristotelio University of Thessaloniki, an MA in Cultural Management from City University London and a Professional PgDip in Marketing from the Chartered Institute of Marketing London. She is also a trainer and certified business coach, an Associate of the Chartered Institute of Marketing London and an Associate Certified Coach by the International Coach Federation. In 2017 she was selected as mentor at the Cherie Blair Foundation for Women's Mentoring Women in Business Program.