On January 1, 2014, Fertitta became the first CEO of Bloomberg Associates, a Global Consultancy founded by Michael Bloomberg.  Prior to that George served from 2006-2013 as CEO of NYC & Company, a private non-profit marketing agency that operates as New York City’s official advertising, tourism, convention sales, partnerships and licensing organization.

Under Fertitta’s leadership, the organization significantly expanded its overseas presence through a network of 18 offices serving 25 countries around the globe. As a result, domestic visitation increased 50%, international visitation increased 100%, and market share of overseas travel to the U.S. grew from 28% to 33%, generating an additional $5 billion annually. 

Before entering public service, Fertitta was founder and Chairman of a $500 million New York based marketing/advertising agency, working for over 30 years with a range of globally recognized brands and Fortune 500 clients in the U.S. and abroad.