Jovan Kovačić is the Founder and President of East West Bridge, an international think-tank, a member of the Executive Committee of the Trilateral Commission and chairperson of the Serbian National Group of the Trilateral Commission. A former award-winning international reporter and veteran war correspondent for Reuters, communications expert and policy advisor, Kovačić is the CEO of GCA Global Communications Associates, an international political and corporate consultancy, and Senior Partner in Kovacic & Spaic, one of top Serbian PR/PA agencies. He is a member of several other international think-tanks and societies and has worked as policy advisor to several governments in the region and international organizations like the Office of the High Representative to Bosnia, in charge of reconstruction and negotiating the safe return of thousands of refugees and DPs. He also played an active role in the pro-democracy movement in Serbia.