Mr. Nikolaos Koutsianas is Pharmacist, Founder, President and President of the Board of Directors of APIVITA S.A. natural cosmetics Founder, CEO and President of the Board of APIGAIA S.A. Mr. Koutsianas studied Pharmaceutics in Athens University, Business Administration in Athens Economic University and for many years he participated in many seminars on Marketing and Management in Greece and abroad. The business activities of Mr. and Mrs. Koutsiana began in their pharmacy in Agia Sofia square in Psychico. In the lab of their pharmacy, Mr. Koutsianas applied phytotherapy, aromatherapy and homeopathy, by creating mixtures made of several herbs for various pharmaceutical uses, such as the creation of natural cosmetics. Some years later, in 1979, together with his wife Niki, they created the company APIVITA (from the words “apis” = bee and “vita” = life), drawing their inspirations from the self-sufficient society of the bee and its beneficial products, from the Greek Flora, according to Hippocrates holistic approach in beauty. Mr. Koutsianas was President of the Board of the Hellenic Cosmetics Toiletry and Perfumery Association until February 2005, having been elected 4 consecutive times. Also, he is a founding member of the Greek Ethnopharmacology Society, of the Greek  Cosmetology Society and he was also the General Secretary of the Pharmaceutical Association of Attica and Member of the Board of the Panhellenic Pharmaceutical Association. In 2015, he founded APIGEA, a company inspired by Hippocrates’ holistic approach to health (mind/body/soul), by the self-ruled bee society and by the unique Greek flora. He is also the President of the non-profit organization “Hippocrates 2500 years”, which transmits the quintessence of Hippocrates holistic approach to health, beauty and wellbeing. It also ensures the success, development and evolution of Hippocrates Botanical Gardens.