Paul Greenberg is the bestselling author of Four Fish, American Catch, and The Omega Principle. A regular contributor to the New York Times and many other publications, Mr. Greenberg is the writer-in-residence at the Safina Center, a Pew Fellow in Marine Conservation and the recipient of numerous other awards and grants. He appears frequently on American and international radio and television programs and is the featured correspondent and co-writer of the 2017 PBS Frontline documentary The Fish On My Plate which, along with his TED talk, has reached millions of viewers. Mr. Greenberg lives at Ground Zero in Manhattan, where he produces (to his knowledge) the only wine grown and bottled in downtown New York.